School campaign: Digital ventures boost business credits

At the door of the school campaign, the emergence and maturity of digital ventures continues to impact the growth of business loans, which are expected to reach 27% more compared to 2022. For Oscar Vílchez, regional manager of Caja Piura for the northeast zone, the emergence and maturity of digital ventures are the impetus for the projected growth of business loan placements this year. According to the entity’s executive, these are expected to grow by 27% compared to 2022, reaching a total of S/38 million.

The boom of virtual businesses in the school campaign

Likewise, Vílchez pointed out that “in 2022 some entrepreneurs were encouraged to start the school campaign under a virtual business model, but it worked very well because the consumer values ​​comfort and time in their purchasing decision.” Likewise, he highlights that customers will not only be able to purchase Poland Telegram Number Data supplies through physical fairs, but they are also now more willing to make purchases through a virtual catalog and request shipping through a delivery service, he maintains. Consumer credits With the school campaign just around the corner, parents are finding ways to alleviate their budgets and opt for consumer loans.

Consumer business credits

In this regard, the bank official maintains that “this type of loan helps many families cover the expenses that come with the start of classes, giving them the opportunity to pay off the debt in up to 36 months,” he details. On the other hand, Óscar Vílchez specifies that more than half of business loan applicants are men (53%) and millennials (52%) and the average amount they need to cover school campaign expenses is S/3,130. In the past year, Telefónica del Perú also appears as the operator with the highest fines and sanctions the previous year, totaling S/ 43 million, followed by the S/ 16.55 million applied to the company Entel.

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